Unleash the Magic of Color with L'Oréal Professionnel DIA Richesse

Dive into the world of color brilliance with L'Oréal Professionnel DIA Richesse. This tone-on-tone hair colour cream is a canvas of limitless possibilities, with its state-of-the-art alkaline technology working like a master artist to imbue the hair with rich, deep hues, making it as vibrant and dynamic as a summer sunset.

Experience the Gentleness of an Ammonia-Free Formula

Treat your client's hair with the care it deserves. DIA Richesse's ammonia-free formula is as gentle as a soft whisper, delicately wrapping around each hair strand to deliver a glossy shine. It's like adorning your client's hair with countless tiny diamonds, each one capturing and reflecting light, creating an aura of enchantment that leaves clients feeling like royalty.

Coverage that Transforms Hair into a Masterpiece

DIA Richesse is the paintbrush that transforms a blank canvas into a masterpiece. With its ability to provide up to 70% coverage of white hair, it brings to life even the most subtle of details. It's akin to the touch of a skilled artist, lightening hair up to 1.5 levels and darkening it up to 4, thus offering the diversity and flexibility to create a spectrum of stunning looks.

Effortless Beauty that Fades Gracefully

The beauty of DIA Richesse lies not just in its immediate impact, but also in its ability to fade gracefully over time. Like an old, well-loved painting, the colour gradually washes away, maintaining a harmonious balance that never seems out of place. With a development time of just 20 minutes, it's a symphony of convenience and subtlety, perfect for clients seeking a gentle refresh of their existing colour. In the artistry of hair colouring, L'Oréal Professionnel DIA Richesse is the maestro. With its palette of rich, vibrant tones, gentle, glossy shine, and impressive coverage, it's an asset to any hair professional's toolkit. Unveil the magic of color with DIA Richesse. Order from Salons Direct today, and watch as each client's hair becomes a canvas for a masterpiece.

Innovative Conditioning Formula for Luxurious Hair

l'oréal richesse boasts an innovative conditioning formula that elevates hair care to an art form. This advanced formula not only imparts vibrant colour but also nourishes each strand from within, ensuring hair remains soft, smooth, and healthy. Infused with conditioning agents, it fortifies the hair fibre, enhancing its strength and resilience. This means that while your clients enjoy the stunning hues loreal richesse offers, their hair is simultaneously treated to a luxurious conditioning experience. The result is hair that not only looks breathtakingly vibrant but also feels incredibly silky and rejuvenated, embodying the perfect blend of colour brilliance and essential care.

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L'Oréal Dia Richesse - Semi Permanent Hair Colour 50ml