Achieve effortlessly textured styles with Wella EIMI Bold Move, a must-have for professional hairdressers. This lightweight styling paste empowers you to craft unique, casual looks with natural movement and definition. Designed for hair professionals, it seamlessly blends style with functionality, giving you the perfect tool to unleash your creativity while enhancing your client's individuality.

Product Benefits

Effortless Texture Creation: Wella molds hair into casually tousled, lived-in styles with ease
Flexible Hold: Wella Eimi provides the right balance of structure and flexibility for long-lasting, natural looks
Ideal for All Hair Types: Bold move works effectively on both straight and wavy hair, adding texture and definition without weighing it down
Smooth Application: Wella Bold Move's creamy consistency allows for even distribution, ensuring perfect results every time
Professional-Grade Performance: Eimi is designed for salon-quality styling that enhances your clients' unique personalities

How to Use

Take a small amount of Wella EIMI Bold Move paste onto your fingertips
Rub hands together to warm the product, ensuring smooth application
Work through dry hair, focusing on the mid-lengths and ends, to create texture and definition
For a tousled effect, use your fingers to scrunch and shape the hair into the desired style
To achieve a polished look, use a comb or brush for precise shaping

Technology

Wella EIMI Bold Move features innovative styling technology that combines lightweight polymers with conditioning agents to deliver a natural finish and touchable hold. This advanced formula ensures that hair remains pliable and easy to style while maintaining a professional finish.

How Can Wella Eimi Bold Move Be Used in Hair Care Routines?

Incorporate Bold Move into your styling routine for clients seeking a casual, effortless look. Ideal for enhancing haircuts with layers or textured finishes, this paste works particularly well for those with wavy or fine hair. Use it as the final step in styling to define shapes and add personality, or layer it with heat protectants and volumisers for a multidimensional effect.

Beneficial Ingredients

Infused with lightweight conditioning agents, this paste nourishes hair while providing texture. Its non-greasy formula ensures a clean application, leaving hair soft and pliable for reworking styles.

Product Specifications

Size: 150ml
Type: Styling Paste
Suitable for: Hair professionals working with all hair types
Finish: Matte, natural look

Wella Eimi Bold Move 150ml