Unlock the full potential of naturally grey hair with Wella True Grey, a professional-grade silver treatment crafted exclusively for hairdressers. Designed to revitalise dull, dry grey hair, this innovative toner range delivers soft, luminous results without long-term commitment or damage. Infused with AquaTone Technology and free from ammonia and PPD/PTD, Wella True Grey is the perfect choice for those seeking a gentle, ethical, and effective solution for grey hair transformation.

Product Benefits

AquaTone Technology: Wella True Grey features AquaTone technology with a neutral pH of 7, True Grey gently enhances grey hair's natural tones, ensuring a balanced, vibrant finish that leaves hair feeling refreshed
Damage-Free Formula: This Wella toner is free from ammonia, MEA, and harsh chemicals, True Grey protects the hair's natural structure while delivering beautiful, refined results, making it perfect for sensitive hair types
No-Commitment Colour: This toner range allows hairdressers to offer clients a flexible, no-commitment solution, providing stunning silver tones without the need for frequent touch-ups or permanent colour changes
Vegan & Cruelty-Free: Crafted with no animal-derived ingredients, True Grey aligns with the growing demand for ethical beauty choices, allowing salons to offer a more sustainable and compassionate service
Enhanced Shine & Manageability: True Grey reduces yellow tones in naturally grey hair, delivering smoother, more manageable locks with a polished, silky finish that clients will love

How to Use

Prepare: Shampoo hair thoroughly to remove any impurities and towel dry to remove excess moisture
Apply: Using a tint brush or applicator bottle, apply Wella True Grey evenly onto damp hair, ensuring precise application for consistent results
Process: Leave the product on for the recommended processing time, adjusting according to the desired level of toning and the hair's condition. Monitor the hair throughout to achieve the best results
Rinse & Style: Rinse thoroughly with lukewarm water and style as desired. For optimal results, pair with the Wella True Grey Activator for enhanced performance

Colour Range

Wella True Grey is available in a carefully curated range of silver and grey shades, each tailored to elevate naturally grey hair with subtle variations:

Pearl Mist: Adds a soft, reflective shine to light grey hair, perfect for clients seeking a luminous finish
Graphite Shimmer: Ideal for those wanting a cooler, sophisticated tone with a touch of depth
Steel Glow: Best suited for darker grey hair, offering a rich, smoky hue that enhances depth and dimension. These shades provide professional hairdressers with the versatility to create bespoke looks, catering to every client’s unique needs and preferences

How Can Wella True Grey Be Used in Hair Care Routines

Wella True Grey seamlessly fits into a variety of salon services:

For Dry or Damaged Hair: Apply after a deep conditioning treatment to nourish and tone simultaneously, enhancing the hair’s softness and shine
For Curly Hair: True Grey’s gentle formula respects natural curls, making it perfect for grey clients who want to maintain their curl pattern while enhancing their colour
For Targeted Services: Offer custom grey-blending services to clients looking to enhance their natural grey without fully colouring their hair, ideal for low-maintenance beauty routines

Beneficial Ingredients

AquaTone Technology: This unique formula maintains a neutral pH of 7, preserving the hair’s natural balance while adding vibrant, multi-dimensional tones to naturally grey hair
Moisturising Agents: Infused with hydrating ingredients, True Grey ensures that hair stays soft and manageable throughout the toning process, making it easier for hairdressers to achieve flawless results

Product Specifications

Size: 60ml tube, perfect for multiple salon applications
Suitable For: Naturally grey hair, including dry, curly, and delicate hair types
Shades Available: 3 carefully selected shades—Pearl Mist, Graphite Shimmer, and Charcoal Glaze
Formula Type: Semi-permanent toner with no harsh chemicals, ensuring a gentle, non-damaging experience

Why Choose Wella True Grey?

Wella True Grey is an essential addition to any professional hairdresser’s toolkit. It offers a sophisticated solution for transforming grey hair without compromising its health or requiring long-term commitment. The gentle, damage-free formula makes it easy to achieve consistent, high-quality results while catering to clients who value sustainability and flexibility. This Wella professional hair colour stands out for its versatility, allowing salons to create tailored, beautiful looks that clients will love, all while maintaining the integrity of their natural grey hair. Elevate your services with the transformative power of Wella True Grey, and offer a new standard of care for grey-haired clients.

Wella True Grey 60ml