L’Oreal Professionel NEW Majirel Permanent Colouring Cream 60ml

Transform your colour services with New Majirel by L’Oréal Professionnel, the iconic permanent crème hair colour reinvented. Featuring breakthrough Odour Trapping Technology, Majirel delivers faster, smoother mixing and easier application, all while ensuring up to 2x less ammonia odour. With its caring complex, Majirel provides up to 100% white hair coverage and leaves hair up to 3x softer, for vibrant, even results throughout.

Product Benefits

• Up to 2x less ammonia odour

• Faster, smoother mixing & easier application

• Up to 3x softer hair

• Even, rich colour from root to tip

• Up to 100% white hair coverage

• Vegan formula

How to Use

1. Mix Majirel in a 1:1.5 ratio — 1 tube (60ml) with 90ml Odour Trapping Technology Oxydant.

2. Always pair with [OTT] Odour Trapping Technology Oxydant to maximise softness, improve mixing, reduce odour, and ensure easy application.

3. Apply to hair evenly from roots to ends.

4. Develop for 35 minutes.

12.5 vol = 1–1.5 levels of lift, ideal for refreshing lengths and ends.

20 vol = 2 levels of lift, white hair coverage, darkening or same-level colour.

30 vol = 3 levels of lift.

5. For white hair coverage:
   0–50% white: Use target shade alone with 20 vol [OTT].

50–100% white: Mix half target shade with half natural base (for cool reflects) or golden base (for warm reflects) + 20 vol [OTT].

6. Rinse thoroughly once development time is complete.

Technology

New Majirel features Odour Trapping Technology — a unique system that enrobes ammonia, allowing it to remain active in the formula without evaporating. This innovation significantly reduces odour, making the colouring process a more pleasant, sensorial experience for both hairdresser and client. Combined with Majirel’s caring complex, it ensures colour longevity, softness, and exceptional coverage.

Key Ingredients

• Caring Complex: Leaves hair up to 3x softer after colour service.

• Odour Trapping Technology: Minimises ammonia odour for a more comfortable salon experience.

• Vegan Formula: No animal-derived ingredients.

Product Specifications

• Type: Permanent crème hair colour

• Coverage: Up to 100% white hair coverage

• Performance: Even, true-to-tone colour from root to tip

• Technology: Odour Trapping Technology for reduced smell and improved application

• Sustainability: Vegan formula

• Shade Range: Wide assortment for versatile salon creativity

Why Choose L’Oreal Majirel?

New Majirel by L’Oréal Professionnel is the evolution of an icon. Trusted colour performance, now elevated with advanced technology. From its smoother mixing and improved application to its reduced ammonia odour and softer results, Majirel empowers hairdressers to deliver superior colour services with greater comfort. With its reliable coverage, brilliant shades, and vegan formula, Majirel continues to set the standard for professional permanent hair colour.